Social Media for A/E/C Companies
Personally, I think the advice in this article would work for most service companies.
It's good advice. Here's my spin on it:
1. Get your entire team on LinkedIn
2. Have professional headshots created for everyone on your team. It creates a perception of working at a higher caliber and as a company that has their act together when the portraits are consistent and clearly done by a professional.
3. Create a living marketing calendar. Get the team involved in what is worthwhile to talk about. Be authentic and relevant. Always include an image.
Need help with what to post about and the images to go with them? I can help you. Learn more here: https://www.glynnsthomas.com/business-marketing-photography
You can read the original article here: https://www.smps.org/wp-content/uploads/2021/03/Social-Media-in-AEC_Marketer-October-2020.pdf