Social Media for A/E/C Companies
Personally, I think the advice in this article would work for most service companies.
It's good advice. Here's my spin on it:
1. Get your entire team on LinkedIn
2. Have professional headshots created for everyone on your team. It creates a perception of working at a higher caliber and as a company that has their act together when the portraits are consistent and clearly done by a professional.
3. Create a living marketing calendar. Get the team involved in what is worthwhile to talk about. Be authentic and relevant. Always include an image.