Is Personal Branding Narcissistic?

Have you seen those images on social media of that guy who always seems to be in a new country, meeting the locals and scaling mountains? What about the woman at the coffee shop with a laptop? Who are those people? How do they have time to create those? I can't tell if she selling clothing or her coaching services. And, I'm not the least bit envious of all that traveling ;-) Does this resonate with you? Personal branding is gaining in popularity and we'll continue to see all sorts of permutations of what it means to different people. Personally, I believe the goal is to grab attention, build an audience, and show that you're a trustworthy expert in your field. Add on that you are relatable a

Business Photo of an Insurance Agent | Folsom, CA

Introducing Rachel Williams of RM Williams Insurance. Her business is a division of Farmers Insurance. She is truly a lovely gal who is involved in the community and very knowledgable about insurance. Check out her ongoing podcasts on Facebook: RM Williams Insurance Agency. You can also learn more about her on her website: She serves the greater Sacramento area. Learn more about headshots for individuals.

Women in Business Photograph | El Dorado Hills, Folsom, Sacramento

This young woman has many ideas and opportunities ahead of her. She's smart to get a professional portrait so potential employers can see that she operates at a professional level. She's a part-time law student and has several entrepreneurial dreams that would bring out her creative side. She was looking for a professional portrait that could be used across all those disciplines. We collaborated on different styles looking through inspiration boards and we experimented with different outfits and background colors. She had an impressive array of choices! That's the difference when you work with a photographer who listens and is willing to spend the time to do it right. You'll be using your bu

Leaders That Become Influencers | Capture the Look

You've probably noticed in industries other than your own, or maybe even in your own, that some corporate leaders have taken to social media to become industry influencers. If you were to do so, what would you use your platform for? To raise up the industry overall? To raise up those just starting out? To contribute to your company brand? To share innovative thinking? Regardless, done well, you'll be strengthening your own brand within your organization and you can take that with you wherever you go. Learn more about online marketing brand photography.

How A Realtor Can Market Successfully On Social Media

I don't have to tell you that the real estate market is competitive! Especially here in Northern California. Lots of people moving in, out and around the region. Standing out in your field is getting harder and harder. Savvy realtors are moving into personal branding photography to attract new customers and to rise above the rest. They know that today it's about a personal connection. People have a lot of choice. They want to work with someone they can relate to in addition to expertise and capability. Savvy realtors also know that more and more customers find their realtor through social media and people have only a two second attention span these days. So looking on top of your game and co

Marketing Photographs For a Pet Salon & Boutique | Folsom, CA

Introducing the Pampered Pet Salon and Boutique in Folsom, CA. Kimberly the owner, was looking to replace some of the stock images on her website with images that showed the shopping experience you can expect there. After visiting her store I was certainly hooked and happy to help. These are only a small sample of the images we took but you can see they offer an eye-popping array of gifts, purses, home decor, pet clothing, quality pet treats for dog and cat lovers. It's a treat just come and shop there. Check them out at: 6610 Folsom-Auburn Road, Suite #10 in Folsom or online at: Interested in your own branding shoot? Click here to learn more about business brandi

Modern, Luxury and Elegant Business Profile Portraits

A while back I photographed Thomas Metzer, a Senior Vice President with Wells Fargo Advisors. This is Reweti Wiki who works with Tom as a financial advisor. Reweti wanted to create a similar looking business portrait since they're on the same team. Consistency of brand makes sense to me! Reweti is a super guy. He hails from New Zealand and has years of financial and strategy experience. You can learn more about him here: Click here to learn more about business portrait photography.

How to Market Your Real Estate Business On Social Media

This is how you connect with potential clients! Meet Robin Meuhlerser of Robins Real Estate. She is a realtor with approximately 15 years of experience. In a sea of newbie realtors, this means something. Robin came to me because she wanted a couple of images to help her promote her business and her personal brand. After further discussion, Robin decided she wanted to do more on social media and decided on a business branding shoot. These images reinforce the story of who she is and helps us connect with her online: capable, experienced, a mom, wife and dog lover. Business Branding photography goes way beyond a headshot. You can also get a glimpse of the beautiful lifestyle out here as well.

I Was Featured by Chef Stephanie!

I am excited and honored that I was featured in Chef Stephanie's latest newsletter! Stephanie is an experienced chef in the Bay Area and Sacramento. She was recently featured on Good Day Sacramento and in Style Magazine. She specializes in helping you create special moments at home with those that matter most to you; think expertly served dinner parties! She also helps busy families with weekly custom meal plans giving them 10-15 hours back in their lives. Check it out my feature here:…/wheres-chef-stephanie-3076369…. Stephanie always includes a great recipe in her newsletter. You can sign up for it here:

Personal Branding of a Realtor

I introduced to you last week Fawn Jackson. Well here she is again in another portrait we took to represent her real estate style. Her office is located in our Town Center and you can learn more about her at and on Facebook at Fawn Jackson - Keller Williams Realty Click here to learn more about business portraits and headshots Remember Fawn Jackson? I forgot we took a photo of us together after her headshot photography session. She's so sweet and multi-talented for sure! That was a fun shoot and I can see how all my gear starts to get pushed aside as I grab one item and forgo another for all the different looks we created. :-) Book your studio headshot here: http://bit

Attracting The Right Audience Through Your Personal Brand

In this article, Mark Cuban talks about how promoting your unique personal brand attracts the right people to you. That made me think about how we have so much choice these days and are so overwhelmed with the onslaught of information out there, it makes it even harder for a business or employee to stand out. That's where a unique business or personal brand comes in. Be you. Be authentic. And the right people will value you. Learn more about my personal branding photography services.

Local Leaders And Business Portraits

Another beautiful indoor headshot for HGA Architects. We tried several different locations within their office as well as some with studio backgrounds in a conference room and some outside their offices. All are great ways to not only show you as a professional leader but also in your environment. If you were to update your headshot, would you choose an indoor or outdoor backdrop? Learn more about my business portrait image service for offices. Meet Patti Neal. Actually I've introduced you to her before when we did our first personal branding session at her home. Recently we did a second session along the beatiful trails of El Dorado Hills. Patti does many things centered around living a lif

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